Privacy Policy

Alex Dans Cycle Centre., hereinafter also simply referred to as AD Cycles, processes the personal data of consumers. AD Cycles is committed to ensuring that your privacy is protected and considers it important to be transparent about how we process personal data. Therefore the following privacy statement provides general information about the use of consumer data, its storage, gathering, processing and security.
Where necessary, AD Cycles will provide more specific information of when and how consumer data is obtained. This may include when making a product purchase, the use of apps and on other (brand) websites. AD Cycles may make changes to this policy from time to time by updating this page. We would advise that you check this page from time to time to ensure that you are happy with any changes.

AD Cycle Centre

This privacy statement applies only to consumer data that is processed by AD Cycles. This covers personal data concerning private individuals acquired by AD Cycles in connection with the offer and sale of the products and services of AD Cycles.
Consumers may send an e-mail by using the contact form at https://www.ad-cycles.co.uk/contact-us or send a letter to AD Cycles at the below address if they have questions in connection with the processing of their personal data.
Postal enquiries should be sent to the bellow address marked for the attention of Marc Hardy. FAO – Marc Hardy, Alex Dans Cycle Centre, 67 Kenneth Street, Stornoway, Isle of Lewis, HS1 2DS.

How does AD Cycles obtain consumer data?

Some products, such as electric bikes, and the use of certain apps, also entail the processing of personal data. Data is also recorded when visiting a (brand) website of AD Cycles, such as the IP address, the data of the device used, and the items viewed. Contacting AD Cycles directly by telephone, email or other methods will also often lead to the processing of personal data. This includes matters such as a request for sending a brochure or submitting a guarantee claim.

What personal data is processed by AD Cycles?

AD Cycles processes data about the consumer himself or herself, such as the name, address, place of residence, contact details, demographic information such as preferences and interests and details concerning the products that were purchased. AD Cycles does not store credit card details for our customers after purchase. Other information may also be collected relevant to customer surveys and/or offers and competitions. In these cases, this is only information expressly provided by the consumer.
AD Cycles may also process Information where there is an interest, such as the type of product and guarantee.
Additionally, AD Cycles processes further data when consumers visit our website in the form of cookies. For the more information on cookies please see our cookies section below.

What are cookies and how does AD Cycles use them?

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

What does AD Cycles use the personal data for?

AD Cycles uses personal data for:
  • Support and service to consumers, as well as the performance of the various agreements.
  • Direct Marketing, such as newsletters and the targeted display of advertisements and products on our own websites and on third-party websites. AD Cycles complies with the rules applicable to requesting consent and offering an opt-out possibility thereafter.
  • Performance analysis and general market research for the purpose of improving products and services.

How long does AD Cycles retain personal data?

AD Cycles processes data for as long as necessary for the purpose for which the data is used. This may depend on deregistration by the consumer, such as for an account, newsletter or app. In principle, data is retained for no longer than two years, unless longer retention is necessary to be able to assess any complaints or claims or for the purpose of compliance with statutory or administrative obligations.

How does AD Cycles secure consumer data?

Consumer data security is an important part of our business operations. Various security measures are implemented in order to guarantee this. This includes matters such as a strong password policy, screening internet data, encryption and authorisation procedures for the employees. Consumer data is stored in secure servers.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Third party analysis tools

AD Cycles uses various third party analysis tools such as Google Analytics and Hotjar which may collect information about your computer including your IP address, operating system and browser type, for system administration and in order to create reports.
These programmes may also collect anonymous statistical data about our users’ browsing actions and patterns to report website trends without identifying individual visitors. You can opt out of Google Analytics without affecting how you visit our site.
Like many services, these tools use first-party cookies to track visitor interactions as in our case, where they are used to collect information about how visitors use our site. AD Cycles then uses this information to compile reports and to help us improve our website, products and services.

Information sharing – Third parties

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you do not want this to happen please tell us by updating your email preferences.

Do you have questions about consumer data?

Consumers have the right to inspect their data and the right to request correction and deletion of their data. If you would like to exercise this right or if you have another question, please contact us.